Search engine optimization (SEO) can be divided into two areas, namely:

• On-page optimization
• Off-page optimization

By modifying ‘on-page’ information like title tags, H1 tags, and on-screen text, the searh rank of a page can be improved. However, on-page optimization accounts for only 20% of the ranking. The remaining 80% comes from off-page optimization, which is considerably tougher.


The most important technique of off-page optimization is ‘link building’. Link building is nothing but the process of getting other websites to link back to your page. Search engines look at links to verify if a website is relevant to a search, and assign ranks to pages depending on the number of links to the pages. Obviously, the more the number of sites that link to your page, the higher it appears in search engine rankings. But, it is not as simple as it sounds. Links can be high-quality or low-quality. The highest quality links come from government websites or educational institutions. A few links from these can catapult your website to the top of search rankings. On the other hand, links from pornographic sites, or gambling fraternity sites, may detract from your site’s search ranking.

Back links that point to your web page are powerful off-page factors that determine your search engine ranking, and consequently the amount of traffic that you attract. There is no dearth of websites that have relevant content to a search, but figure poorly in rankings due to lack of link building.

All search engines use this ranking system of pages in some form or another to put their search results in order. They typically consider the following factors:

Number of links to websites to and from your page
Ranking of websites that directly link to your page
Whether your page is part of a directory listing
Thus, the best of on-page site optimization techniques will not help much if an important step like link building is skipped. It may be time-consuming and somewhat expensive, but is definitely worth the cost and effort involved.

PLAN OF ACTION

1.Find current back links for your web site from major search engines.
2.Find potential partner links from competitor’s back links.
3.Find potential partner links by keyword search.
4.Evaluate the importance of partner links via Google Link popularity, Page Rank and Alexa index.
5.Get all Email Contacts from partner links using whois database or web site content.
6.Send HTML Link Invitation Email to request back link from link partners.
7.Recieve Number of answers from link partners.
8.Process answers from your link partner.
9.Makes use of multiple threads for improved performance to collect back links data.
10.Tree-Layout management to manage back links easily.
11.Periodically monitor back links.
12.Save all changes of back links in powerful HyperDB.
13.Email notifications when Back Links are broken.